Who’s Caoilinn then?
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Caoilinn Hughes – Director During the daytime, I’m an e-marketing junkie (this does not apply to evenings or weekends). I’m Google Adwords and Analytics certified, and enjoy the challenge of putting business’ online marketing budgets to their best possible use. I enjoy making clients glad they decided to work with fun-loving, hard-working specialists like This Side Up! |
The Google Girl
I took up a job with Google New Zealand when I moved here 3 years ago. This is where I became a ‘search’ convert. I worked with some of New Zealand’s biggest brands and ad agencies, helping them understand and implement Search Marketing campaigns. While at Google, I paid special attention to New Zealand’s Finance clients, which helped me determine who I shouldn’t bank with.
Before that I worked as a freelance writer for websites like Channel4 in the UK.
I also did a Masters in Twentieth Century Irish Theatre and Culture… which has nothing whatsoever to do with digital marketing. Thankfully.
In my spare time…
- I’m writing a young adult novel about time travel.
- I cycle around big lakes like Taupo.
- I kayak down freezing rivers on weekends, petrified.
- I do theatre reviews. It keeps me up late.
- I occasionally airbow my violin in the back rows of the Auckland Symphony Orchestra.
- I own a surfboard but can’t stand up on it.
- My boyfriend is ginger and eats a lot of bread… which is the recipe for gingerbread men: one of my favourite cookie types.
